Sunday, November 25, 2012

The Power Of An E-Book


Writing an e-book is an ideal way of reaching out to your customers and passing on your knowledge and experience. It is important to determine what type of information your readers actually want, so it essential you plan your topics carefully. People are always striving to find solutions to their problems and they are keen to read from an author who is knowledgeable and experienced in their field. You will soon build up a reputation for being a trustworthy and reliable writer. But it can be tricky knowing just where to start!

You may decide just to dip your toe in the water as you begin writing. This is an ideal way to begin, writing for example a short 15-20 page report or e-book including some graphics. Although you may feel this is rather short, you will find that people are willing to purchase your product provided it is interesting and informative. Success on such projects will inject you with enthusiasm for developing further.

Something to consider carefully is to write a series of books. By doing this, you can promote each module / volume separately yet with one leading naturally to another. Have some sort of membership subscription set up where your readers can sign up for the series, receiving them monthly perhaps. You may want to offer a discount for this or include a free report or e-book. People like to know they are getting value for money.

Planning is crucial and time spent on this is valuable. Organise your notes into Topics, headings and sub-headings, jotting down keywords or phrases alongside. This will ensure a smooth and natural progression. Do not complete your planning at one sitting. Aim to plan over a number of days so that fresh ideas can be added as they come to mind.

There are a number of ways to promote your products. You may want to set up a website and find ways of getting visitors to that site. Targeted visitors such as people who you know are interested in your particular niche can be found on Blogs / Forums - once you have their interest they can then be directed to your site. It is best to have an opt-in page where you can gather their contact details. This then allows you to contact them at a later date with further products and offers. Offering a free chapter of a new book can often intrigue the reader enough to visit your site to buy.

There is lots of advice available on the internet regarding how best to promote your site as this seems to be an ever-changing enigma. Do your own research, learn from others and follow expert advice.

I hope this article has been of interest to you. I wish you success in your writing.

Success Is Subjective When It Comes to EBooking the Author of the Article Explained   How an eBook Makes You an Expert in Your Field   



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