How to Set Up A Marketing Strategy to Sell Your eBook - Selecting A Channel

Without readers, your eBook will fail. It doesn't matter if you sell it on Kindle, your own website or your favourite corner. A book without a reader -- and that includes eBooks -- is meaningless. The question is how do you get readers? What do you need to do to ensure that people find and buy your eBook?

The answer is marketing.

Marketing is the process by which you find your customer, get in front of them, attract their attention and then present your product. It includes sales and in many ways, it includes how you will deliver the eBook. And it begins before you write our book.

Yes, you heard me right. Marketing your book begins before you write a word. In fact, it begins before you even plan your book.

The whole point of marketing is to sell your eBook or book. Or for that matter, any other related product. It describes how you will make a profit and what the products will be about.

So how do you do it?

Well as I've mentioned it begins long before you write your eBook. Arguably, it begins within the determination of the company strategy. More specifically, it needs you to determine your market or micro-market, your business model, your reader and identify your problem and solution. However, for the purposes of this article I'm going to assign those tasks to company strategy development and instead focus on those tasks that are unique to marketing.

As part of the process of identifying your reader, you will have determined how to gain their attention. Basically, you are asking, "Where are they hanging out?" Typically, these are forums, blogs and magazine sites. YouTube and Google are also two key locations that most readers will visit regularly. However, don't ignore your competition and others who deal with these same customers.

Your job now is twofold. First, you need to determine which of these opportunities you will use in order to gain your readers' attention. While it would be nice to be everywhere your reader is, practicality says you need to choose only a few. After all, you only have a few hours per day. And being on forums and blogs all day is probably not a good use of your time.

The second task is to select the marketing methods you will use. Each of these opportunities or channels has several methods you can use to market through them. For example, article marketing, search engine optimization (SEO) and Google AdWords are three alternatives you can use if you select the Google channel. Of course, not all the methods will be useable. For example, reading and responding to blog posts is a method for addressing the blog channel. However, so is spamming blogs. It isn't very effective and it will soon result in your being banned. But it is a method.

Why There Is a Need for Creating Information Products   Avoid The Biggest Mistake Made By The Overwhelming Majority Of Aspiring E-Book Publishers   Write and Cash in on Short Ebooks Now   How to Write an eBook Fast and Not Fail in the Attempt   Writing an eBook - The 5 Most Important Tips for Newbies   Success Is Subjective When It Comes to EBooking the Author of the Article Explained   

Why There Is a Need for Creating Information Products

Information will always be in demand. People are always asking, "How can I do xyz?". This fact is why I love creating information products. I know there's a demand and frankly, it's just so rewarding when someone benefits from my instruction. In this article I'll provide you with three reasons why there will always be a need to create information products such as ebooks.

Reason 1 - Free, Readily Available Information May Not Be Trustworthy Truth is, there is so much information online in virtually every area. It's important to note however, that much, if not most of the information, is not trustworthy. Much of it is based on mere opinion.

Creators of information products have (or should have) conducted thorough research on the topics they're teaching. Along with the research, they should personally test their instruction to ensure credibility.

Reason 2 - People Would Rather Pay for Information Compiled for Them This, in my opinion, is the most powerful selling point of information products. Much of the information online is segmented and probably always will be. When you go to a community-driven website, you may find a handful of questions being asked on a specific topic. Most people who want to learn about a specific topic will need more than a few answers to questions they find on some website. They want to know all the ordered steps necessary to do something. Therefore, people are willing to pay for this packaged information instead of spending hours trying to join together bits and pieces of information to learn everything.

Reason 3 - People Need a Solution to Their Problem Now As a whole, we are more impatient now than ever before. This is primarily due to the fact that most everything in our lives is readily available. Fast service is a huge selling point for advertising. When we want something or want information on how to do something, we don't want it two days from now. We want it now. This is another reason why information products will always be in demand. They are available instantly.

In conclusion, if you have information in your head that people need, why not make it available to them. There isn't a better time than the present to create your own information product such as an ebook. Hopefully, this article has enlightened you to the fact that there is and always will be a demand for quality, factual, complete information.

Avoid The Biggest Mistake Made By The Overwhelming Majority Of Aspiring E-Book Publishers   Write and Cash in on Short Ebooks Now   How to Write an eBook Fast and Not Fail in the Attempt   Writing an eBook - The 5 Most Important Tips for Newbies   

Writing Ebooks - How to Choose a Topic for Your Next Ebook

One of the biggest problems that any non-fiction writer has is to choose a topic for their next eBook. How can you do it and be sure that your reader will want to read it? After all, if your reader is not interested in the topic they are never going to pick up your book to read it. Literally, pick it up in the case of a printed book and theoretically, in the case of an eBook.

It may seem like an insurmountable problem but it really isn't.

The solution is to create a marketing plan for your eBook. Part of that plan will include choosing the topic for your book. There are four main methods you can use to ensure that your book is well received. Each is used for a different purpose and under different conditions.

The first method is used when you are first starting to build an eBook business. It is sometimes referred to erroneously as choosing your niche. However, it is really a matter of mixing niche marketing and micro marketing. It begins by micro-marketing. In other words, you choose a market or product that you wish to write in. Then you begin to compress that market until you have a small topic that you will address. For example, you might choose to sell into the money market and eventually pick a micro-market of building an information marketing business. In internet marketing, this is typically accompanied by identifying a niche or target customer. You then identify a problem your target customer might have and a solution to that problem. This solution becomes your topic.

The next method occurs when you've begun to build your business but you're customer list is still quite small. In this case, you can examine your solution and then determine the next place your customer will have a problem. This becomes your next topic. This method works well if you know your topic well or better still know your target customer. However, it is always possible that you will guess wrong. Your customers may not experience the problem in the same place as you predict. In that case, your customers won't be interested in reading your eBook. You'll have failed.

The third customer based method is to simply ask your customers where they are having problems. What is it that is preventing them from progressing? The solution to that problem becomes the topic for your next eBook or course. This works best if you have a large number of customers and if it is built into your email marketing campaign.

The fourth method is used when you are not building a business using eBooks. Rather it is used when you are building a business out of writing eBooks. These eBooks are typically being sold for the Kindle or iPad platforms using Amazon or the iBookstore. They tend to be independent and your focus is less focused on relationships with your customers. In fact, it's simply an internet version of the traditional book selling industry. In that case, you don't have customers. To make up for that fact, you can use Google to identify potential keywords or questions that your readers will be looking for answers to.

Success Is Subjective When It Comes to EBooking the Author of the Article Explained   How an eBook Makes You an Expert in Your Field   

eBook Publishing Guide - How to Make Money Writing eBooks

Do you know that you can quickly learn and master how to make money writing eBooks online in a day or two? I am sure that this summarized eBook publishing guide will give you the general low-down of what is involved to become a successful writer selling eBooks. Also, there are many free and paid eBook writing courses out there that will give you a head start without breaking the bank.

Publishing an electronic book on any subject of your interest for a target market can be a source of passive income to you if you know how to research eBook ideas and write about it. It is a simple and straightforward system that you can follow and make money online, no matter what your calling is. The good news about eBook publishing business is that you can start and finish it yourself without going through the hoops of traditional book publishers.

Let's look at a typical example of how much money you can probably make writing eBooks on the internet. Let's assume that you have written and compiled an in-demand electronic book to sell for $27 per eBook download. If your eBook marketing plan is done right, you will be sure of selling 2-3 copies a day with ease.

In financial terms, that will translate to about $54 to $81 passive income per day from the sale of your eBook copies. In a month, you will earn between $1,620 and $2,430 from one time effort of writing an eBook. And your net profit from this money making secret is as high as 90-100% of that gross income!

Now, let's take it a step further and assume that you are a very ambitious, versatile and vast writer. You should be able to complete one eBook on any specific subject in every quarter of the year. That will come to four (4) eBooks in a year added to your eBooks publishing business portfolio. Conservatively speaking, in a year's time you will be making between $77,760 and $116,640 per annum from selling eBooks on the internet.

In short, this is just one of the best ways to make money online aside affiliate marketing, flipping websites, CPA marketing, flipping domain names, contextual advertising like Google AdSense, offering web services such as website design or graphic design, article writing, selling PLR products, and so on. The sky is really your limit if you are able to make eBook authoring business an integral part of your online sources of passive income.

The question is, "How do you go about writing eBooks for money?" The answer is in the steps I have outlined below for you.

1. Select a niche market with desperate buyers and you have affinity with. 2. Research and select eBook idea or topic with wide areas of interest for your target audience. 3. Create an eBook outline to include every imaginable subject that you think will be of interest to your readers. 4. Write an eBook on the topic that you have selected using the outline as your guide. 5. Edit and proofread your electronic book in order to dot the i's and cross the t's. 6. Compose, compile and secure the digital product for sale and download page. 7. Write the sales letter and highlight the benefits of the eBook to your potential buyers. Emphasize on what is in the electronic book for them in the sales letter. 8. Register a domain name (exact match domain is preferred) and take out a reliable web hosting service to sell your digital product. 9. Since you now have a domain name and a web hosting server, you can build a website and/or blog, create eBook cover, optimize the website for on-page SEO. 10. If you can, immediately integrate autoresponder system to start building a targeted mailing list while giving away free sample chapters of your eBook. 11. Integrate a "Buy Now" button from any of the preferred electronic payment systems or gateways available on the internet. There are many of them that I cannot count but it is better for you to choose the most popular e-payment system which has moderate fees per transaction they process on your behalf. 12. Promote, advertise, market and sell your eBook in various ways and means. eBook marketing tips is a continuous education that you should learn and master with passion.

It will either make or mar your writing career or efforts in no small way. If you want to go far and keep yourself motivated, master the art and science of eBook marketing that you can lay your hands on.

The above 12-point agenda of writing eBooks for money is a synopsis of a complete eBook publishing guide. Follow the above steps outlined to a Tee and you will start making money writing eBooks.

Success Is Subjective When It Comes to EBooking the Author of the Article Explained   How an eBook Makes You an Expert in Your Field   

Creating An E-Book Cover - How To Get Your Professional E-Book Cover Designed For Only $5 At Fiverr

A colorful, professional e-book cover will help your new e-book stand out from the competition in the Amazon Kindle E-Book Store. When your e-book stands out, you sell more e-books. When you sell more e-books, you are very happy.

So if you want to be happy, don't skimp on a good e-book cover. Even if you have zero skills designing anything, for as little as $5 you can hire a professional designer on Fiverr to supply you with an e-book cover that will boost your sales quickly.

Fiverr.com is a very popular "micro-job" website featuring gigs encompassing a whole host of services -- writing, reviews, advertising, video, sending Twitter announcements -- but most importantly for you, there are skilled, qualified art designers who are a whiz at cranking out good looking e-book covers. All gigs are for sale for just $5. It's a bargain.

People selling their services on Fiverr -- or offering "gigs" -- briefly tell what they will do for the standard $5 fee. Most explain their offer in less than 50 words. They state what they'll do, how quickly they'll do it, and most add phrases like, "Will make changes to make you happy."

Some have accumulated enough positive reviews that Fiverr allows them to post "Related Gigs" -- these are add-ons or additional related services they can provide you, sometimes for $10 or $20.

If you've ever gotten frustrated dealing with a graphic designer who thinks you're wrong and they're always right, you'll appreciate this.

To hire one of these designers, create a free account at Fiverr.com.

Type "eBook covers" into the search box at the top of the page.

Sort the results by "Ratings." This will give you highly-recommended graphic artists listings. The good ones will prominently display their past work for your review.

Read through the reviews. Stay away from those who have lots of negative reviews.

It's not a bad idea to try someone just starting out. You'll be helping a fellow internet marketer get a foothold and build their portfolio, and you'll only be risking $5 if the project doesn't live up to your expectations. I'm betting, though, that you'll be satisfied.

Pick the "Gig" you like. You can send an email clarifying what work they will, won't or can't do. Once you're certain that you've found a good match, you can "Buy" the gig. You'll be directed to a PayPal checkout page to submit your $5 payment direct to Fiverr. They hold it in an account, and when the gig is completed, the graphic artist gets paid $4. Fiverr keeps $1 of the transaction.

Many of the good graphic artists will request information from you like:

What message are you trying to convey? Who is the target market? Do you want graphics included, or just words typeset on the cover?

You can send in a rough layout of your own. I'd recommend just letting their imagination take over. You can always request minor changes -- center this, change color of that -- although I wouldn't recommend making major changes to wording or switch from simple lettering only to full-blown graphics design at this point.

The e-book cover image is then posted to your Fiverr account dialogue page often that same day -- allowing you easy access to download it and then upload to the website where your e-book is being sold. Just be aware that Fiverr actively discourages direct communications between buyers and sellers, probably to prevent them circumventing the Fiverr system. Accounts can be closed for violations of the website's terms.

Time is money, and spending just 10 minutes finding and hiring a professional graphic arts designer for only $5 on Fiverr is a good way for you to keep more of both!

Success Is Subjective When It Comes to EBooking the Author of the Article Explained   How an eBook Makes You an Expert in Your Field   

Overcoming Procrastination to Write an Ebook

If you've only written articles, writing an eBook may appear to be a daunting task. Writing the eBook may seem like an insurmountable task. Before starting to write you find all sorts of distractions instead of writing.

Research is a common way to procrastinate; you convince yourself that you are being productive with your work on the ebook. You tell yourself that you must be very knowledgeable before you can start writing. Despite all of this denial, you probably really do know that you are procrastinating.

Writing an eBook is no different from writing anything else.

The following is a process for writing an ebook:

- Come up with a theme or focus for your ebook. This topic is very significant because it's what you are teaching the reader.

- Write down ten working titles. A working title is a title that could possibly be used for your ebook. It has to capture the theme. It's important to come up with ten because the title you choose is the first step of your ebook.

- Write an outline, even if you despise doing so.

- Write one chapter every day the same way you would write an article every day.

- Revise your ebook.

- Make the revised eBook into a final draft.

- Format the eBook to make the appearance appealing and save to a PDF file.

- You are all finished!

Outlines are Very Helpful

Writers can be divided into two groups: people that outline before writing, and people who don't. If you're not someone who outlines now, it's important for you to start. Eventually you will realize that to work quickly to meet deadlines and outline is a necessity. Also, your writing will improve greatly when you start outlining.

All that and outline is, is a list. You should definitely outline your eBook so it doesn't change too much while you are writing it. It will be difficult to complete without an outline because the general focus will constantly change.

Start out with just a list of the chapter in your ebook. See each chapter as an individual article that revolves around a central idea. Even if you are pressed for time you can still get a chapter done each day.

Break Each Chapter into Parts

If your eBook still seems intimidating after making a list of chapters, try to write each chapter one paragraph a time. A method of doing this is to write fifty words as soon as you turn your computer on. This shouldn't be too challenging for anyone. After a while you will probably find this method slow and you will speed up. The words will come to you more easily and the eBook will be completed more quickly.

Now you can write an Ebook!

People can make a lot of money writing ebooks, whether it's for people, or as a source of income. The main obstacle when writing is getting overwhelmed and having trouble completing it. By now you should have a good idea on how to write an ebook.

Success Is Subjective When It Comes to EBooking the Author of the Article Explained   How an eBook Makes You an Expert in Your Field